Inter-disciplinary learning underlies the majors offered by the School of Arts, Design and Media (ADM):
- Digital Animation
- Digital Filmmaking
- Interactive Media
- Photography and Digital Imaging
- Product Design
- Visual Communication
For details of these programmes click here.
All students who successfully complete the undergraduate course will be conferred a Bachelor of Fine Arts professional degree.
The first year is the foundation year where students learn the fundamentals of visual creation including; drawing, design in two and three dimensions, time based design, visual storytelling and a survey of art history.
Specialisation begins in the second year, and continues throughout the programme. In addition to the studio-based courses, students are required to complete critical theory, history and philosophy modules.
A few business modules are recommended to prepare students for professional practice. Direct links between students and industry are nurtured towards the completion of the programme.
Students can also take up academic minors in other schools at the University, such as Communication, Drama & Performance, English Literature, History, Chinese Language & Culture, Drama Environmental Management, and Computer Engineering.
To enable students to gain first-hand industry experience, ADM encourages all students to undertake internship and professional attachments. Internships can last from five weeks to six months and students will be supervised by the professors and relevant industry practitioners.
Honours are awarded on completion of the fourth year to those students who have performed at a high level of excellence.