DV2000 Typography I

(VIS210)

[Studio Contact Hours: 39 hours; Pre-requisites: NIL; Academic Unit: 3.0]
Pre-requisite : NIL
Academic Unit : 3 AU
Course Description :
Learning Objective

To introduce students to a practice-based knowledge of the letter, word, sentence and page through a study of typographic design. To place typography in the broader context of graphic design.

Content

As the first in a series of three, Typography I introduces and demonstrates the broad applications of type as a multidisciplinary tool for communication, visualization and presentation within the context of design. Through lectures, studio work and assignments, many aspects of letterforms are introduced. Strong emphasis is placed on the acquisition of relevant historical and theoretical knowledge, contemporary developments within the field and the skills necessary to apply typography as a device capable of making the written language visible and effective. The students craftsmanship and presentation skills are also developed.

Course Outline

S/N

Topic

1

• Intro to course

2 - 6

• Fundamentals of type anatomy and terminology
• Typeface classification and history
• Relevant software introduced

7

• Mid Sem review of assignments

8 - 12

• The letter, word, sentence and single page
• Overview of design principles in relation to the single page:
- figure/ground, balance, contrast, cropping, hierarchy, scale,
proportion and pattern in the context of typography

13

• Final review of assignments

Learning Outcome

Through a study of theletter, word, sentence and page the students will have acquired an introductory knowledge of the broader principles of typographic design and how they inform graphic design practice in general.

Student Assessment

  1. Final Assessment: 30%
  2. Continuous Assessment: 70% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects
  • Individual, group and team-based assignments

Textbooks/References

  1. Erik Spiekermann, E.M. Ginger, Stop Stealing Sheep, Adobe Press
  2. Robert Bringhurst, The Elements of Typographic Style, Hartley & Marks
  3. Eric Gill, An Essay on Typography, David R Godine
  4. Ruari McLean, Typographers on Type, W. W. Norton & Company