In the Leaders’ Shadows
6 to 19 April 2013
||Mon to Fri: 10am – 5pm|
Sat: 12 – 5pm
*Closed on Sundays and Public Holidays
||ADM Gallery 1|
School of Art, Design and Media
Nanyang Technological University
81 Nanyang Drive
|Free Admission |
20th century saw profound changes in the physical, social and human geography
of our planet. World wars, political and economic revolutions and the division
of countries and peoples were some of the consequences of the industrial era
that began in the 19th century.
The world witnessed the process of implementation of new political regimes and
in some cases dared to build new societies, signaling new paradigms. Technological
development was the special leitmotif of the industrial symphony, which was
almost always orchestrated in the great urban centers. The strengthening and
organization of the working class were fundamental to the shaping of societies
sustained economically by mass consumer goods. The idea of growth was allied to
the demand for new jobs, nourishing the base of a model centered on the
rationalization and organization of work.
These issues were widely publicized. One of the vehicles of communication most
used for the quick spread of models was the printed poster.
Constructions: in the Leaders’ Shadows is a small sample of the
types of posters that were published in the most diverse contexts.
Thematically, the preference was for posters that contained the spread and
propaganda of some of the values that characterized these new social constructs
in their immediate or underlying intentions.
The reiteration of standardized gestures that curiously and simultaneously
illustrate different ideas and models is easily visible. The same publicity
strategy is shown to be effective for contents and intentions diametrically
It is intriguing to observe the initial presentations of many political leaders
as bearers of messages of peace and harmony, for, some years later, these same
leaders are portrayed in the command of armies with impressive military might.
In the case of the printed poster, a significant technical evolution can be
seen, one that goes from the nearly handcrafted ways of printing, such as
woodcutting, silk screen and lithograph, to contemporary graphic production,
based above all on offset, which made large runs more affordable and offered
enormous chromatic and photographic possibilities.
With a database of more than 5400 posters from
many countries, a system of classification and search was developed which
allows for the establishment of links and crossing
references that lend higher complexity to the interpretation of this visual
material of such great impact in recent history.
Carlos Henrique Falci,
de Belas Artes
Federal de Minas Gerais, Brazil