Be a part of a pioneering and dynamic new school in Singapore: the education of a new generation of professional artists, designers and filmmakers. The NTU School of Art, Design and Media (ADM) degree programmes are deeply grounded in a studio-based learning model.
The School blends the best of multiple worlds: a rigorous intellectual and conceptual development, western studio practices and the superb craft of Asian traditions.
ADM students are challenged to think in new ways about how to formulate and communicate significant strategic messages and to create the new narratives that will form the basis of the new entertainment forms. In Design practice, ADM students explore the form and function of objects, products and interactive experiences. Each programme maintains an intellectual and scholarship focus balance with a "hands-on" studio practice.
Students work in the immediacy a concentrated studio practice - in a directed problem solving method. Using "design thinking" process, students define, research, ideate, prototype, choose, implement, and learn. The approach fosters a maximum of input and participation and eliminates the fear of failure and leads to creative and effective designed solutions.