Undergraduate Degree

Share          

DA2002

 

DA2002 Thinking and Communicating Visually II

[Studio Contact Hours: 39 hours; Pre-requisites: DA1000; Academic Unit: 3.0]

Pre-requisite

:

DA1000​ (For IEM Students only)

Academic Unit

:

3 AU

Course Description

:

Learning Objective

Through practice-based teaching to introduce to students who are not from a primarily art or design background, a practice-based introduction to two dimensional design principles. To introduce design process as the means by which ideas are developed and communicated.

Content

Through practice-based teaching to introduce to students who are not from a primarily art or design background, a practice-based introduction to two dimensional design principles. To introduce design process as the means by which ideas are developed and communicated.

Course Outline

S/N

Topic​

1

• Intro to course

2 - 6

• Introduction to Visual Elements of Design 

• Design elements to create visual interest and meaning

• Understanding the Principles of Design

- Balance, Proportion, Rhythm, Emphasis and Unity 

• Perception of Figure and Form

- Gestalt Theory of Visual Perception

- Figure/Ground reversal

• Principles of Visual Organization

- Space and Illusion of Depth 

• Principles of Visual Organization

- Proportional theories

- Introduction to Size, Scale, Dimension, Proportions, Golden Section 

• Principles of Visual Organization

- Visual Hierarchy, Dominance and Emphasis, Familiarity

• Color I

- Color Theories, Subtractive / Additive, Optical mixing , temperature

7

• Mid Sem review of assignments

8 - 12

• Colour II

- Colour Harmonies and Colour Schemes

• Managing Effective Design 

• Final Project

Presentation and Critique

13

• Final review of assignments

Learning Outcome

The students will have a practice-based familiarity with the formal aspects of art and design. The students will be able to use art and design principles as part of a larger creative process.

Student Assessment

  1. Final Assessment: 30%

  2. Continuous Assessment: 70% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments

Textbooks/References

  1. C Wallschlaeger, C Busic-Snyder, Basic Visual Concepts and Principles: For Artists, Architects and Designers, Wm. C. Brown

  2. S Bleicher, Contemporary Color: Theory and Us, Thomson/Delmar Learning

  3. Johannes Itten, The Art of Color, Jon Wiley & Sons

  4. Wucius Wong, Principles of Form and Design, John Wiley & Sons

  5. Alan Pipe, Foundations of Art and Design, Laurence King

  6. John Gage, Colour and Meaning: Art, Science and Symbolism, Thames and Hudson