Undergraduate Degree




DA3000 Thinking and Communicating Visually III

[Studio Contact Hours: 39 hours; Pre-requisites: DA1000; Academic Unit: 3.0]



DA1000​ (For IEM Students only)

Academic Unit


3 AU

Course Description


Learning Objective

To deliver to students a practice-based introduction to the principles relating to the digital design process.


This course covers the process of creativity within a digital environment. It is design to teach how information engineering can be created and augmented with design principles and visualisation in the engineering of new products and devices.

Course Outline




• Intro to course

2 - 6

• Basic Drawing on digital design software

• Intro to interface and workflow

• Perspective Drawing

• Generating Rhythms, Deformations & Patterns in Design

• 2 Dimensional Metamorphosis in Design

• Syntactic Analysis: analysis a product in terms of its components, structure and material details

• Ergonomics

• Semantic Analysis: the desire factors an object, cultural context of objects


• Mid Sem review of assignments

8 - 12

• Using Control Vertex curves (Cvs) to make solids

• Editing CVs

• Create swept surface

• Trimming off the excess areas of surfaces

• Create rounded edges

• Use Layers to organize complex models

• Use Keypoint curves to create accurate geometric shapes

• Create surfaces with a draft angle

• Create edges with a radius using the Fillet and Round tools

• Create symmetrical and duplicated geometry

• Create smooth transitions between surfaces

• Model Accurately for manufacture

• Use Layer Symmetry

• Change the degree of a curve


• Final review of assignments

Learning Outcome

The students will be have the beginnings of an ability to use design software in a creative manner. The students will be able to use design software in a way that serves the ideation and development of a project.

Student Assessment

  1. Final Assessment: 30%

  2. Continuous Assessment: 70% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments


  1. Lewalski, Zdzislaw Marian, Product Esthetics An Interpretation for Designers, Design & Development Engineering Press

  2. Johannes Itten, The Art of Color, Jon Wiley & Sons

  3. Wucius Wong, Principles of Form and Design, John Wiley & Sons

  4. Dik Vroman, Architecture: Perspective Shadows and Reflections, Van Nostrand Reinhold Company Inc

  5. Koos Eissen, Roselien Steur, Sketching Drawing Techniques for Product Designers, Page One

  6. Richard L Shadrin, Design & Drawing, An Applied Approach, Davis Publications

  7. Gail Greet Hannah, Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships, Princeton Architectural Press

  8. Christian Boucharenc, Design for a Contemporary World, A Textbook on Fundamental Principles, NUS Press

  9. Laura Slack, What is Product Design? Rotovision

  10. Sham Tickoo, Learning Autodesk Alias Design 2010, CADCIM Technologies

  11. Beisert, Fridolin T, Learning Design with Alias StudioTools, A Hands-on Guide to Modeling and Visualization in 3D, Alias Learning Tools