Undergraduate Degree

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DA9009

 

DA9009 Exhibition Design

[Contact Hours: 39 hours; Pre-requisites: Nil; Academic Unit: 3.0]

Pre-requisite

:

Nil

Academic Unit

:

3 AU

Course Description

:

Learning Objective

This studio-based course introduces the students to design principles and methodologies that are relevant to the discourse and practice of exhibitions today.  The course is designed to expose the students to the synergy between the design of space and the creation of narratives using objects and an extensive range of media and technologies.

Content

Exhibition environments can be enlightening, immersive, interactive, and use all kinds of media: video projections, historical objects, specimens, hands-on exhibits, innovative technologies. How is exhibition design evolving, to become more engaging, participatory and more effective? What is the role design play in the communication of objects ideas and information in the exhibition environment?  How can the different elements of a display effectively blend?  The course will present and discuss issues of exhibition development with a particular focus on different design approaches, strategies of audience engagement, interpretative techniques, functionality, aesthetic and sustainability helping students to experiment and reflect on the relationship between different media, contents and visitors’ experience.

Course Outline

Wk

Topic

Lecture Hours

Tutorial/Studio Hours

1-3

Introduction and theoretical framework:
-Historical overview 1
-Historical overview 1
-Understanding Organizations (commissioning body) and audiences and larger social context; the exhibition team (who works behind the scene, roles and competences)​

3

6

4-5

The exhibition narrative: themes, topics, stories, collections

2

4

6-7

The exhibition space: circulation flow, sequencing, artifact placement, architecture, place, heritage and natural sites

2

4

8

The exhibition strategy: organization principles, concept and mood-boards; design language

1

2

9

The display form and materiality

1

2

10

Multilayered communication (graphics, legibility, use of narrative media)

1

2

11

Immersive; dynamic environments (lighting, sound, acoustics, use of media and technology trends)

1

2

12

Interactive experiences (learning by doing, hands-on exhibits; interactive technologies)

1

2

13

Exhibition Design and Production Process (phases, process, procurements)

1

2


Total

13

26

Learning Outcome

Combining the understanding of space, storytelling, objects display, multi-layered communication and a wide range of media, this course is a practical and multidisciplinary platform to develop design and narrative skills.  Central to the course is the learning of the design process behind the creation of an exhibition and the development of an imaginative and critical approach that leads the students to find their own values and position as creative practitioners.  Students will also have an overview of historical and contemporary issues of the exhibition practice and benefit from a direct engagement with Singapore’s vibrant museum and art scene.

Student Assessment

Students will be assessed by Continuous Assessment (100%):

  1. Studentship 20% (Participation, Attitude & Punctuality)​
  2. Assignments and Exercises (30%):  Students will be assessed based on studio-based exercises and projects, including individual, group and team-based assignments.
  3. Final Project Presentation (35%): Students will design an exhibition putting into practice what they learnt in the course.
  4. Final Project Report (15%):  Students will write a report on the exhibition design.

Textbooks/References

  1. Greenberg R., Ferguson B. W., Nairne S. (eds.), Thinking about Exhibitions, Routledge, London/New York, 1996​
  2. Huges P., Exhibition Design, Laurence King Publishing Ltd, London, 2010
  3. Mc Shine K., The Museum as Muse: Artists Reflect, The Museum of Modern Art, New York, 1999
  4. Putnam J., Art and Artifact. The Museum as Medium, Thames and Hudson, New York, 2001
  5. Reinhartdt U. J., Teufel P. (eds), New Exhibition Design 02, Avedition GmbH, 2010