Undergraduate Degree

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DD0002

DD0002 The Contemporary Creative and Cultural Industry of Singapore

[Studio Contact Hours: 39 hours; Pre-requisites:Nil; Academic Unit: 3.0]

Pre-requisite : Nil

Academic Unit : 3 AU

Course Description

Learning Objective

This course is intended to familiarise NTU students to the creative and culture industry in Singapore. Through lectures, study trips, discussions and seminars, the students are taken through the planning and implementation of strategies, from Singapore’s birth as an independent country to present day, that has shaped the creative and cultural industry landscape as seen today. The student has an overall view of art, design, media, architecture, music, dance and drama and an understanding of the institutes, organisations and buildings that house these for people to interact and enjoy.

Content

This course starts with a brief background history of creative arts and cultural environment at the time of Singapore’s birth as independent nation and follows up with the different plans, policies and developments over the 1970s, 80s and 90s arriving at the point where the government initiated a Creative Industries Development Strategy in 2002. The course then covers the direct and indirect effect from this strategy and examines the present day eco-system that has seen the iconic Esplanade, Singapore Art Museum, Museum of Asian Civilisations, Marina Bay, etc.

Course Outline

S/N​​ Topic​
​1​ ​Introduction to the course
​2 - 3 ​​Historical background to creative arts and culture in Singapore in 1965​
​3 - 5​ ​The planning stage and the formation of government agencies such as the EDB, TDB and Tourism Development Board up to the 1990s.

The emergence of art and culture ecosystem.​
​6 - 12 ​​Concerted efforts in establishing a sustainable creative and cultural environment

Creative Industries Development Strategy of 2002
  • Renissance City 2.0
  • DesignSingapore
  • Media 21

National Art Council, Singapore Design Council, National Heritage Board, Singapore Tourism Development Board, the Esplanade, Victoria Theatre, National Museum, Singapore Art Museum, Asian Civilisations Museum, Peranankan Museum, Chinese Heritage Centre, art galleries

Artists, Craftsmen, performers, designers in Singapore

Singapore as a creative and cultural hub. Business and economics of creative and cultural industry – galleries, artists villages, theatres, music halls and other commercial venues
​13 ​Final review of progress, assignments and projects
 


Learning Outcome

The students will have been familiarised with the Contemporary Creative and Cultural Industry in Singapore and will have a deeper understanding of the various agencies that work together to sustain and propel this industry in Singapore. Students will be able to identify artist, designers and performers and the eco-system and will be able to understand, to a fair extent, the contemporary creative and cultural industry.

Student Assessment

  1. Final Paper: 30%
  2. Seminars: 30%
  3. Continuous Assessment: 40%

Continuous assessment components will include:

    • Individual, group and team-based assignment: 15%
    • Discussions (group and team based): 15%
    • Participation: 10%


Textbooks/References

Suggested Reading:

  1. RENAISSANCE CITY REPORT: Culture and the Arts in Renaissance Singapore
    Ministry of Information, Communication and the Arts (MICA), Singapore
    http://app.mica.gov.sg/Portals/0/2_FinalRen.pdf

  2. Audrey Yue, The Regional Culture of New Asia : Cultural Governance and Creative Industries in Singapore, International Journal of Cultural Policy, Vol. 12, No.1, 2006, Taylor & Francis   
  3. CREATIVEINDUSTRIES DEVELOPMENT STRATEGY: A Report by the ERC   Service Industries Subcommittee Workgroup on Creative Industries, September 2002, http://www.erc.gov.sg/frm_ERC_CreativeInd.htm
  4. Arun Mahizhnan; The Economic Impact of Culture and Creative Industries,Presented at the International Seminar on Culture, Wealth and Development organised by Fundacao Oriente and IPI, Lisbon, Portugal, 2006
  5. Peer M Sathikh, Chapter titled; Transformal Role of Product Design in Singapore’s Transition to a Service Economy,Handbook on Research on Trends in Product Design and Development, Editors : Arlinda Silva and Ricardo Simoes, Portugal, ISBN10: 1615206175
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