Undergraduate Degree

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DG9006

 

DG9006 Creative Thinking in Design Solutions

[Studio Contact Hours: 39 hours; Pre-requisites: NIL; Academic Unit: 3.0]

Pre-requisite

:

NIL

Academic Unit

:

3 AU

Course Description

:

Learning Objective

To promote creativity in solving 2D design problems. To nurture fluency, flexibility and originality through ideas creation and visual expression. To apply and evaluate creative ideas for effective design.

Content

This is a studio-based GER course designed to promote creative thinking in solving 2D design problems. Students will be introduced to different ways of thinking creatively to unlock their visual imagination. They will be presented with numerous weekly design problems which will require solving through visual application. These problems will develop their fluency, flexibility and originality. At the end of the course, students will transform their creative ideas into a design project. There will also be numerous opportunities for students to evaluate effective design that communicates effectively and clearly.

Course Outline

S/N

Topic​

1

• Introduction to the course 

• Introduction to Design Element: line 

• Understand thinking creatively: using Divergent Thinking to unlock visual imagination 

• Students form groups to solve design problems given to them using Divergent Thinking 

• Presentations and Evaluation of design solutions

2

• Introduction to Design Element: shape

• Understand thinking creatively: using Associative Thinking to unlock visual imagination 

• Students form groups to solve design problems using Associative Thinking 

• Presentations and Evaluation of design solutions

3

• Introduction to Design Element: colour and value

• Understand thinking creatively: using Lateral Thinking to unlock visual imagination 

• Students form groups to solve design problems using Lateral Thinking 

• Presentations and Evaluation of design solutions

4

• Introduction to Design Element: texture; and Design Principle: balance

• Understand thinking creatively: using Analogical Thinking to unlock visual imagination 

• Students form groups to solve design problems using Analogical Thinking 

• Presentations and Evaluation of design solutions

5

• Understand Typography and Word as Image

• Students form groups to solve design problems using Typography and Word as Image 

• Presentations and Evaluation of design solutions

6

• Introduction to Design Principle: contrast

• Understand thinking creatively: using Free Association with Words to unlock visual imagination 

• Students form groups to solve design problems using free Association with Words, Images, Sound, Smell, Taste and Motion 

• Presentations and Evaluation of design solution

7

• Introduction to Design Principles: movement and visual hierarchy

• Understand Cliché and how Cliché with a Twist can be used to create original and novel ideas

• Students form groups to solve design problems using Cliché with a Twist to create original and novel ideas

• Presentations and Evaluation of design solutions

8

• Introduction to Design Principle: unity and Gestalt theory

• Understanding Bauhaus style Less is More

• Students form groups to solve design problems using Less is More

• Presentations and Evaluation of design solutions

9

• Introduction to depth, positive and negative space and focal point

• Introduction to target audience

• Students form groups to solve design problems with given topics for different target audience

• Presentations and Evaluation of design solutions

10  & 11

• Preparation for the final design project

• Students form groups to prepare for their final projects with given topics

• They learn to apply creative thinking techniques and Design Principles and Elements in solving their design problems 

• Consultations with lecturer on their progress

12

• Presentation and evaluation of the final design projects

13

• Evaluation and Revision

Learning Outcome

Understand and apply ways of thinking creatively to unlock visual imagination

Able to solve design problems with creative solutions

Able to evaluate effective design that communicates

Student Assessment

Continuous Assessment: 100%​

Continuous assessment components may include:

  • The Final Assessment component is a design project

  • Studio-based exercises and projects

  • Individual, group and team-based assignments

  • Class participation

Textbooks/References

Recommended Reading:

  1. Graphic Design Solutions by Robin Landa, Thomson Learning

  2. Graphic Design Basics by Amy E. Arntson

  3. Students will also be given notes and PowerPoint slides.