Undergraduate Degree




DP3004 Text and Image

[Studio Contact Hours: 39 hours; Pre-requisites: Nil; Academic Unit: 3.0]




Academic Unit


3 AU

Course Description


Learning Objective

To deliver to students through practice-based teaching an understanding of the way that text and the photographic image can be combined in a fine art context.


From their use in advertising and newspapers to their use by fine artists, text and the photographic image working together in the same space has shown itself capable of producing significant and resonant results. This course will explore the way that these two languages can be combined and the useful conflicts and engagements that they engender. The role that developing technologies are starting to play in this field is examined and the students are encouraged to develop their own response to the topic using digital media that are no traditional to the photographer.

Course Outline




  • Intro to course​

2 - 6

  • Text and narrative:
    - Duane Michaels, Tracy Moffat etc

  • Text and the message:
    - Jim Goldberg, Tracy Moffat, Barbara Kruger, Jenny Holzer, Martha Rossler etc

  • Text as language:
    - Art and Language, Joseph Kosuth, John Hilliard etc

  • Text and the new digital frontiers:
    - Joseph Squire, Bill Burke etc

  • Introduction to a range of relevant creative software e.g.:
    - Page layout, Bitmap and vector editors, web authoring, publishing etc


  • Mid Sem review of assignments

8 - 12

  • Students will develop their own creative response to the subject


  • Final review of assignments

Learning Outcome

The student will have gained an expanded understanding of what constitutes photographic practice with particular reference to the part that text plays in the construction of its significance.

Student Assessment

  1. Final Exam: 40%

  2. Continuous Assessment: 60% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments


    Recommended Reading:

    1. William Mitchell, The Reconfigured Eye: Visual Truth in the Post-Photographic Era, MIT Press

    2. Martin Lister, The Photographic Image in Digital Culture, Routledge

    3. John Burger, Ways of Seeing, Penguin

    4. Kate Linker, Love for Sale: the Words and Pictures of Barbara Kruger, Harry N. Abrams

    5. Bill Burke, I Want to Take Picture, Twin Palms Publishers