Undergraduate Degree

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DR2003

 

DR2003 History of Product Design

[Studio Contact Hours: 39 hours; Pre-requisites: NIL; Academic Unit: 3.0]  

Pre-requisite​

:

NIL

Academic Unit

:

3 AU

Course Description

:

Learning Objective

To introduce students a survey of the history of Product Design. To introduce to students the inter-relationship between products and their broader socio-historical context.

Content

This course introduces students to the history of Product Design. It focuses on presenting an understanding of objects in the context of history and emphasizes the relationship between designed objects, technology and society. This course will emphasize the primacy of ideas over the objects that they inform. The student will get an overview of the relationship between art and industry, and the impacts of new products on individuals, society and the environment.

Course Outline

S/N

Topic​

1

• Introduction to history of Product Design

- Industrial Revolution and Great Universal Exposition 1851

2

• From Form to Reform

• The arts and Crafts Movement 

- John Ruskin, William Morris, Christopher Dresser

3

• Unity in the Product

- Werkbund,The Debschitz School and the Bauhaus. Gropius, Meis, Breur, Marianne Brandt.

4

Futurism & Rationalism

- De Stijle, Albini, Baldessari, Balla.

5

• The WWIIYears - American Design in 40's & 50's

- Teague, Charles Eames, Saarinen, Nelson, Loewey, Dreyfus

6

• Design in the 50’s 

- Gio Ponti, Joe Colombo, Castiglioni

7

• Ulm & German Design 60’s-70’s 

- Maldonado, Bonisiepi, Deiter Ram and Braun

8

• Pop Realism and Radical Architecture

- Super Studio, Archizoom

- Robert Venturi, Marcel Duchamp, Ettore Sottsass

9

• Scandinavian Design 60’s & 70’s

10

• Memphis and Post Modern Design 70’s & 80’s 

- Mendini, Branzi, Sottsass, Venturi, Alessi

11

• Immaterial and advent of digital age 90’s & 2000

12

• The New Frontier

- Asian Design.

Learning Outcome

The students will be able to frame product design within the broad context of its history and context.

Student Assessment

  1. Continuous Assessment: 100% (of which at least 15% is participation)

Continuous assessment components may include:

  • Lecture-based sessions

  • Individual and group written assignments​

Textbooks/References

  1. Michael Siebenbrodt, Bauhaus 1919-1933: Weimar-Dessau-Berlin, Hatje Cantz

  2. Stefano Marzano, Past tense, future sense: competing through creativity: 80 years of design at Philips. BIS

  3. Carroll M Gantz, Design Chronicles: significant mass-produced designs of the 20th. Century, Schiffer

  4. Paul Betts, The Authority of Everyday Objects: a Cultural History of West German industrial Design, University of California Press