Undergraduate Degree




DR2004 Product Design II

[Studio Contact Hours: 39 hours; Pre-requisites: DR2001; Academic Unit: 3.0]




Academic Unit


3 AU

Course Description


Learning Objective

To deliver to students through practice-based teaching a continuation of the skills that they learned in DR2001 Product Design I. To introduce students to the ability to apply the skills and tools of ideation in tandem with a consideration of the constraints and requirements of the product.


This course encourages students to explore the creation of product forms and details the relationship between form, usability (function), human factors, materials and manufacturing. Form-making techniques and visual thinking skills will be developed and an understanding of the interplay between formal and practical will be explored. Students will do projects centred around a given theme and will identify target market groups and develop in response forms and functions.

Course Outline




• Intro to course

2 - 6

• Design Process Exercises

• Relationship between form, usability, human factors and materials & Manufacture

• Concepts generation & design proposals


• Mid Sem review of assignments

8 - 12

• Form Generation 

• Introduction to the project requirements 

• Concept Generation, model making


• Final review of assignments

Learning Outcome

The students will be able to consider the designed object as an autonomous object informed by aesthetic consideration as well as a thing that is in service to the needs of the user.

Student Assessment

  1. Final Assessment​: 30%

  2. Continuous Assessment: 70% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments


  1. K T Ulrich, S D Eppinger, Product Design and Development, McGraw-Hill

  2. R H McKim, Experiences in Visual Thinking, Brooks/Cole Publishing Company

  3. Dick Powell, Presentation Techniques, Macdonald & Co

  4. Koos Eissen, Roselien Steur, Sketching, Page One