Undergraduate Degree




DV2005 Visual Communication II

[Studio Contact Hours: 39 hours; Pre-requisites: DV2001; Academic Unit: 3.0]




Academic Unit


3 AU

Course Description


Learning Objective

To develop in the students the practice-based skills and knowledge gained from DV2001 Graphic Design I. To deliver to the students an understanding of how graphic design can serve the needs of a specific audience.


Building on the fundamentals learned in Graphic Design I, this course aims to further develop and strengthen the student’s ability to implement a design process. Students focus on the implications of the who, what and how of design and on the relationship between its audience, its message and its method. Projects address suitable solutions for different audiences and the relationship between context and content in creating appropriately sensitive communication responses. In addition, critical and analytical thinking is honed within a culture of self and peer critique.

Course Outline




• Intro to course

2 - 6

• Crafting a specific design language for a specific audience

• Research different audiences and appropriate design language

• Presentation skills for different audiences

• Context and content 

• Connecting context and content


• Mid Sem review of assignments

8 - 12

• Cultural and historical references


• Final review of assignments

Learning Outcome

The student will have developed an audience-centric understanding of the practice-based essentials of graphic design. The students will have developed their ability to critically evaluate their design projects.

Student Assessment

  1. Final Assessment: 30%

  2. Continuous Assessment: 70% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments


  1. Jenn and Ken Visocky O’Grady, A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need, Rockport Publishers

  2. Brenda Laurel, Design Research: Methods and Perspectives, MIT Press