Undergraduate Degree

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DV2009

 

DV2009 Design in Motion

[Studio Contact Hours: 39 hours; Pre-requisites: NIL; Academic Unit: 3.0]

Pre-requisite

:

NIL

Academic Unit

:

3 AU

Course Description

:

Learning Objective

To deliver to students a practice-based introduction of motion graphics. To relate typography, motion and content delivery in a meaningful way.

Content

An audience’s experience of dynamic media differs from traditional, static media. The issues of motion, rhythm, space and time, are explored and discussed in this course. Through the use of animation, sound and video, projects address the applications of motion graphics, including brand identities, film title sequences, television show packaging, interstitials and online graphics. Students gain a working knowledge of current tools and techniques.

Course Outline

S/N

Topic​

1

• Intro to course

2 - 6

• Design principles of dynamic media 

- Rhythm, contrast, tension, depth, space, chaos, focus, sound etc

• Sound-image relationships

• Motion graphics tools, techniques and software

7

• Mid Sem review of assignments

8 - 12

• Nuances of time-based storytelling 

- Mood, style, sequencing, pacing

• Various modes of motion creation 

- Still photography, CG animation, video, sound etc

• Motion graphics industry processes, workflow and terminology 

- Concepts, styleframes, storyboards, production plan etc

13

• Final review of assignments

Learning Outcome

The students will have a familiarity with the practice and significance of motion graphics. The students will be able to integrate an understanding of motion, typography and content delivery.

Student Assessment

  1. Final Assessment: 30%

  2. Continuous Assessment: 70% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments

Textbooks/References

  1. John Krasner, Motion Graphic Design: Applied History and Aesthetics, Focal Press

  2. Matt Woolman, Type in Motion, Thames and Hudson