Undergraduate Degree

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DV2010

 

DV2010 Packaging Design

[Studio Contact Hours: 39 hours; Pre-requisites: NIL; Academic Unit: 3.0]

Pre-requisite

:

NIL

Academic Unit

:

3 AU

Course Description

:

Learning Objective

To deliver to students a practice-based overview of packaging design.

Content

This course offers a broad overview of the basics of packaging design such as material consideration, formal structure, colour design, imagery, product positioning and environmental concerns. It offers an intensive examination of materials and processes as they relate to the manipulation of forms for packaging. Through an understanding of the qualities inherent in packaging materials, students produce a variety of packaging solutions that deal with shape, form and volume. Emphasis is placed on developing solutions in relationship to the marketing concepts and objectives for various products. In addition, consumer and client research and marketing techniques will be addressed.

Course Outline

S/N

Topic​

1

• Intro to course

2 - 6

• Review and overview of typography, colour, illustration and photography as it applies to package design. 

• Familiarity on pattern-building

• Investigate marketing positioning

• Understand environmental concerns

7

• Mid Sem review of assignments

8 - 12

• Review and overview of typography, colour, illustration and photography as it applies to package design. 

• Familiarity on pattern-building

• Investigate marketing positioning 

• Understand environmental concerns

13

• Final review of assignments

Learning Outcome

The students will have learned how to contain and present a product in such a way as to serve its particular needs. Material and practical consideration will constitute an important part of this learning.

Student Assessment

  1. Final Assessment: 30%

  2. Continuous Assessment: 70% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments

Textbooks/References

  1. Giles Calver, What is Packaging Design, Rotovision

  2. Lazlo Roth, George L Wybenga, The Packaging Designer's Book of Patterns, Wiley

  3. Edward Denison, Richard Cawthra, Packaging Prototypes: Design Fundamentals, RotoVision