Undergraduate Degree




DV3000 Visual Communication III

[Studio Contact Hours: 39 hours; Pre-requisites: DV2005; Academic Unit: 4.0]




Academic Unit


4 AU

Course Description


Learning Objective

To develop in the students the knowledge gained from DV2005 Graphic Design II. To deliver to the students an understanding of a graphic design project with an emphasis on the process of its development.


Building on what the student learned in DV2005 Graphic Design II, this course explores how a graphic designer conceives, plans, and executes a systematized design strategy which communicates a direct message to a specific audience. Students learn to communicate their message through a range of media, such as: print, film, and electronic media, print media while maintaining a focused concept.

Course Outline




• Intro to course

2 - 6

• Designing for multiple applications

• The relationship between content and media 

• Idea development

- Ideation, brainstorming, development, prototyping etc

• Demonstrating a comprehensive gestalt


• Mid Sem review of assignments

8 - 12

• Apply research and idea development to multiple medias

• Project Presentation


• Final review of assignments

Learning Outcome

The students will be able to place the development of their work under a sustained and critical examination. The students will have a confidence with designing across a range of media.

Student Assessment

  1. Final Assessment: 40%

  2. Continuous Assessment: 60% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments


  1. Joel Desgrippes, Marc Gobe, On the Emotional Brand Experience, Rockport Publishers

  2. Debbie Millman, The Essential Principles of Graphic Design, How

  3. Jennifer Visocky O’Grady, Ken O’Grady, A Designer’s Research Manual Succeed in Design by Knowing your Clients and What they Really Need, Rockport Publishers