Undergraduate Degree

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DV3001

 

DV3001 Typography III

[Studio Contact Hours: 39 hours; Pre-requisites: DV2004; Academic Unit: 4.0]

Pre-requisite

:

DV2004

Academic Unit

:

4 AU

Course Description

:

Learning Objective

To deliver to students through practice-based teaching a continuation of the skills that they learned in DV2004 Typography II. To encourage in the students a more experimental approach to the subject of typographic design.

Content

As the final in a series of three, Typography III encourages students to test the limits of typography through experimentation and personal expression. Consideration of the difference between readability and legibility are discussed while alternative and unconventional methods of creating typography are explored. Students develop skills for the creation of original type design solutions and challenge what typography is and could be. Students will design their own font prototypes with an emphasis on glyphs studies and individual experimentation.

Course Outline

S/N

Topic​

1

• Intro to course

2 - 6

• Introduction to unconventional type project(s)

• Analysis of specific case studies (literature review) • Principles and techniques of letter construction

7

• Mid Sem review of assignments

8 - 12

• Introduction to applications like font editors, converters and utilities provide students with the latest tools to construct their own type design projects.

• Type project refining and presentation

13

• Final review of assignments

Learning Outcome

The students will have pushed the boundaries of their understanding of what constitutes a typographic element. The students will have developed a personal approach to typographic design.

Student Assessment

  1. Final Assessment: 40%

  2. Continuous Assessment: 60% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments

Textbooks/References

  1. Johanna Drucker, The Alphabetic Labyrinth. The letters in History and Imagination, Thames and Hudson

  2. Jost Hochuli, Detail in Typography, Hyphen Press

  3. Robert Klanten, Tangible, Die Gestalten Verlag

  4. Robert Klanten, Tactile: High Touch Visuals, DVG

  5. Karen Cheng, Designing Type, Yale University Press

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