Undergraduate Degree

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DV3006

 

DV3006 Production for Graphic Designers

[Studio Contact Hours: 39 hours; Pre-requisites: DV3000; Academic Unit: 4.0]

Pre-requisite

:

DV3000

Academic Unit

:

4 AU

Course Description

:

Learning Objective

To deliver to students an overview of how a design is implemented in a real-world production scenario.

Content

This course focuses on issues related to the real-world production of design materials. Image reproduction, press-checks, colour specifications, proofing, trapping procedures, file preparation, paper selections, and binding and finishing techniques will all be explored. Orchestration of image editing, vector, and composing software will be covered, with an emphasis on maintaining efficiency within the deadline and budget driven production environment. Students will gain a basic proficiency of production knowledge.

Course Outline

S/N

Topic​

1

• Intro to course

2 - 6

• Review history and terminology of print production

• Overview of computer software for production

• The digital process: 

- Bit depth, DPI and PPI, bitmap verses postscript

- Colour management, process colour, spot colour

• Planning for production: 

• The differences between the major printing processes • Review special techniques in print production

• Papermaking varieties:

- Surface character, porosity, grain direction, basis weight etc

- Size categories, coated and uncoated papers etc

7

• Mid Sem review of assignments

8 - 12

• Review offset lithography

• Understand print production workflow. 

• Preparing files for eventual transfer to a commercial printer. 

• Printing process”

- Color system, paper type, binding method etc

• Review and understand press checks

13

• Final review of assignments

Learning Outcome

The students will have learned the basics of how to implement a design solution within the context of a real-world production environment. The students will have learned to bridge the gap between ‘blue sky’ thinking and the real-world production environment.

Student Assessment

  1. Final Assessment: 40%

  2. Continuous Assessment: 60% (of which at least 15% is participation)

Continuous assessment components may include:

  • Studio-based exercises and projects

  • Individual, group and team-based assignments

Textbooks/References

  1. Mark Gatter, Getting It Right in Print: Digita​l Prepress for Graphic Designers, Harry N Abrams

  2. Constance Sidles, Graphic Designer's Digital Printing and Prepress Handbook, Rockport Publishers