Undergraduate Degree




DV3008 Visual Communication IV

[Studio Contact Hours: 39 hours; Pre-requisites: DV3000; Academic Unit: 3.0]




Academic Unit


3 AU

Course Description


Learning Objective

This advanced course is the final stage of a series of four graphic design courses. It is designed to challenge assumptions built around professional practice. At the same time, it is also meant for students to confront and develop diverse research directions and methods to be put into practice during their FYP project.


Visual Communication IV is a practical course for advanced concept development, visualization and final realization of partially or full open-ended briefs. Students will be confronted with assignments that challenge their usual understanding of design practice in order for them to formulate relevant questions that could trigger unexpected but yet original solutions. As a consequence, this studio provides students the opportunity to cultivate their personal direction and voice by exploring, experimenting and innovating within a research-based, highly conceptual environment in the design of possible interdisciplinary projects.

Course Outline



1 - 4

• Introduction to open-ended brief(s) with emphasis on reflective process and self-management.

• Exploration of different methods—techniques and tools—for gathering and producing relevant information (developing a research methodology). 

• Analysis of specific case studies (literature review and in class-presentations. 

• Review of key concepts governing the given assignment(s)

5 - 7

• Development of open-ended projects with emphasis on conceptualization and visualization of ideas

• Peer critique

8 - 10

• Prototyping and testing previously visualized ideas.

• Peer critique.

11 - 13

• Resuming open-ended projects.

• Peer critique

• Presentation of final projects

Learning Outcome

  • To utilize, understand and apply research-driven design methodologies

- As evidenced by the conceptual development, literature review, visualization process, reflective practice and aesthetic quality of the students outcomes.

  • To understand the relationship between the personal voice and concept visualisation

- As evidenced by the individual response to generating appropriate/relevant questions and developing them through verbal exposition and non-verbal problem solving.

  • To develop self-management skills in preparation for FYP

- As demonstrated by timeliness and professionalism of independently produced projects

  • To nurture individual voices by encouraging diverse conceptual strategies

    - As demonstrated by experimentation and investigation in the development of self-authored projects

Student Assessment

Continuous Assessment: 100%

Students will be assessed through continuous assessment as follows:

15%     Class Participation – students will be assessed on their participation in class discussions and showing of initiative in class activities;

45%     Class Assignments – students will be assessed on studio-based exercises and projects, including individual, group and team-based assignments;

40%:    Final Assessment – students will have a final assessment based on a major project undertaken individually or as a group.


  1. Marshall McLuhan, Quentin Fiore, Forget all the Rules About Graphic Design, Including the Ones in this Book,Watson-Guptill Publications, New York, 1981 IBSN 0–8230–1863–6

  2. Visual Research. An Introduction to Research Methodologies in Graphic Design, Ava publishing, 2005 ISBN 2–88479–049–7