Undergraduate Degree

Share          

DV9002

DV9002 Graphic Communication

 

[Tutorial/Studio: 39 hours; Pre-requisites: Nil; Academic Unit: 3.0] 

 

Academic Unit                         :           3 AU

 

Pre-requisite                            :           Nil

 

Course Description                 :


This course prepares students for basic knowledge in applying the visual elements of communication into creative strategies. Students will conceptualize and realize assignments where clear methodical drawings and experimentations in ideas are used to help them successfully carry out their ideas throughout a variety of media formats.


Learning Objectives:

The objectives are for students:

1.       To learn the basics of visual design (composition, color, texture, design and so forth)

2.       To improve creative thinking specific to strategic communications

3.       To learn how type and images affect visual communications.

 


Content

Students of Graphic Communication will be exposed to basic skills in Adobe Photoshop and Illustrator. This course will examine the basic visual elements and principles of design related to promotional and marketing communications via compositional and visualization methods such as illustration, graphics, and photography, and other media and formats.

 

Course Outline

 

Wk

Topic

Tutorial/Studio Hours

1

Course Introduction.

3

2

Defining the language of design. Principles and elements of design.

3

3

Managing effective design. Visual organization.

3

4

The roles of a designer: To give form and to create meaning. Communication in design. Psychological foundations & visual communication. Levels of intellectual maturity.

3

5

Problem solving. Visual intelligence. Design as a process.

3

6

Imagery in design. Symbols & logos. Informational imagery.​

3

7

3

8

3

9

Color and design.

3

10

How graphic design functions in business and commerce.

Specific areas of design. Preparing a portfolio.

3

11

3

12

3

13

3

 

 

Learning Outcome

Students will know the basics of the graphic design practice. They will be familiar with the discursive nature of idea development with an understanding of how to read graphic design as a language-based phenomenon.


Student Assessment

Continuous Assessment (100%)

Students will explore different ideas to communicate a message to their intended audience by using applicable techniques and proper materials throughout the entire process of planning, developing, and executing ideas to achieve the end result. A series of exercises and projects are designed for students to understand and apply the elements and principles of design specific to strategic communications.

  1. Project 1: 40%
  2. Project 2: 40%
  3. Attitude (Keenness to learn, involvement and contribution to a positive learning environment) and Participation (in lecture and tutorial sessions), are graded as these factorial elements usually contribute to the quality of work performed and completed: 20%

Each project will be assess on the following criteria:​

Criteria​​ ​Weightage Assessment Key Points​
​Weekly Progress ​40%​ ​Ability to generate idea, Evidence of research, Evidence of exploration / Creative Risk taking
​Final Outcome ​40% ​Ability to consider and apply principles of design, Coherence, Technical proficiency/ Craftsmanship
​Presentation ​20% ​Readiness and Organization of presentation, Clarity of Voice, Command of Knowledge on subjects related to ones work
​100%
 


Textbooks/References

Poppy Evans & Mark A. Thomas (2013). Exploring the elements of design (3rd ed). Publisher: Delmar Cencage Learning

The Language of Graphic Design
An illustrated handbook for understanding fundamental design principles 
Author: Richard Poulin
 Publisher: Rockport

The non-designer’s design book
Fourth Edition
Design and Typographic Principles for the visual novice 
Author: Robin Williams

The Mac is Not a Typewriter 
Author: Robin Williams

Color Design Workbook 
A real-world guide to using colour in graphic design 
By Adams Morioka and Terry Stone
Publisher: Rockport


Ambrose/Harris series